T-shaped marketers do this by using their expertise and their knowledge of other marketing strategies to steer that ship towards more traffic and more conversions. They’re going to be able to put together an SEO strategy that feeds into a content marketing strategy that feeds into an email marketing strategy.īusinesses need T-shaped marketers to steer the ship of all of their marketing strategies, from SEO to email. They’re not going to come in and create converting marketing strategies only from SEO-they’re going to do it across the board. This is what makes T-shaped marketers so valuable. They’re just not as savvy as they are at the first two facets. You have a proven track record of doing awesome things with your content and organic strategies.īut they’re also savvy in other marketing facets like email marketing, pay-per-click ads, building communities, and SEO. For example, you may be great at content marketing. What is a T-Shaped Marketer?Ī T-shaped marketer is somebody who has expertise in about 1-3 main marketing facets. T-shaped marketers create and maintain that perfect flow between all of the different facets of marketing. When your marketing strategy flows perfectly from somebody becoming newly aware of your business (the first stage of the Customer Value Journey, Awareness) to ascending into your higher-tier products (in the sixth stage in the CVJ, Ascension)-that’s when you have a winner. It gives them a basic understanding of all the necessary parts of marketing (like SEO, funnels, social media, influencer campaigns, etc.) and creates a cohesive marketing strategy. The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. The possibility that hepatic lesions could be obscured by these wedge-shaped areas also should be considered when response to treatment is being evaluated.If you’ve never heard of a T-shaped marketer, you might think we just made it up. However, the appearance of these wedge-shaped areas in a patient with cancer should suggest a metastasis. The wedge-shaped areas cannot be considered pathognomonic of malignant lesions because they are also seen in patients with benign conditions (hemangioma, abscess). Our results show that wedge-shaped areas of increased signal intensity surrounding lesions on T2-weighted MR images are a common finding in patients with focal hepatic lesions. In patients with benign conditions, the wedge-shaped area was frequently seen in association with hemangiomas (4 of 13, 31%). In some instances, the wedge-shaped area obscured the lesion.
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In 11 of the 16 patients with metastases and wedge-shaped areas of increased signal intensity, a metastatic lesion within the wedge-shaped area was detectable in the remaining five patients, a metastatic lesion appeared during the subsequent clinical course. The wedge-shaped areas were noted on T2-weighted images in 16 (25%) of 65 patients with metastases, in 3 (21%) of 14 patients with hepatocellular carcinoma, and in 5 (12%) of 42 patients with benign lesions. The final diagnosis in patients with cancer was proved by clinical course (54 patients) or fine-needle aspiration biopsy (25 patients) in patients with benign lesions, the findings on various other imaging techniques were accepted as conclusive.
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The MR images were retrospectively evaluated: the number and size of the lesions and the presence of wedge-shaped areas surrounding the lesions were recorded in patients with cancer, follow-up MR images and a clinical course were used to study the evolution of the lesions and the adjacent wedge-shaped areas. Axial spin-echo T1-weighted and spin-echo and turbo spin-echo T2-weighted MR images were obtained. One hundred twenty-one patients with focal hepatic lesions (65 patients with metastases, 14 patients with hepatocellular carcinoma, and 42 patients with benign conditions) underwent MR imaging of the liver at 1.0 T. We reviewed MR images of patients with benign and malignant focal hepatic lesions to determine the prevalence and diagnostic significance of this finding, and in particular to determine if these wedge-shaped areas are characteristic of cancer.
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Wedge-shaped areas of increased signal intensity surrounding focal hepatic lesions on T2-weighted images have been described as an occasional finding in patients with hepatic metastases.